Positive Impact Week: your April charities

At TBCo, we’re on a mission to shape a better future for all. As part of that mission, we created our Positive Impact Pledge in 2019. Since then, your purchases have contributed to over £300k donated to charity - 1% for the planet, 1% for the people. 

This April, and as part of our Positive Impact Week, we’re sharing more about the charities we partner with and how you’re helping support important organisations that help shape a better world. This month, 2% of your purchase is going to In Kind Direct, and WWF. 


Copyright Credit: © naturepl.com / Alex Mustard / WWF

WWF is a global charity determined to stop the destruction of nature and help it recover. With many areas of focus, WWF is dedicated to turning things around for the planet and its people, creating a world where people and nature thrive. 

By supporting WWF, you are contributing to projects dedicated to tackling the climate crisis, making food systems sustainable, and more. To achieve its mission, WWF is finding ways to transform the future of the world’s wildlife, rivers, forests and seas. Pushing for a reduction in carbon emissions, together we are pressing for measures to help people live sustainability within the means of the planet. 

In Kind Direct

In Kind Direct is a UK charity which believes everyone deserves access to life’s essentials and that no usable product should go to waste. In Kind distributes consumer products donated by companies - such as hygiene, household goods, bedding and blankets, clothing etc - to charitable organisations in their network to ensure that everyone has access to the products they need to keep clean, safe and well. 

Not only has your support meant that you’ve helped In Kind support communities with essential products needed to keep clean and well, but you’ve also helped prevent product waste from ending up in the landfill. By finding a new home for pre-loved items, not only are they going to organisations and people who need them, but it stops them from becoming waste. That’s a big tick in our book! 

In Kind Direct is committed to listening to the needs of its network, using insight to raise awareness and achieve the greatest positive impact possible. 

Your purchase, our pledge.

For every purchase made online or in-store at TBCo, 2% goes straight to charities; 1% for the planet, 1% for the people. We want to do more to be a purpose-driven business and to bolster our certification as a B Corp brand. Read more on our Positive Impact page